One World Agency - an Overview

The One World Agency: from Brief to Pitch, OWA is a consortium of international universities driven to expand global experiences in the classroom.  Part of this experience includes an international cross-classroom student competition that blends student experiences to create game-changing advertising solutions.

Our aim is to foster active participation, engage cross-cultural thinking, stimulate critical thinking, and inspire practical solutions to marketing challenges faced by global enterprises.

Every university in the world has their GOATs, Greatest of All Time students. Working with a real client, this competition offers the chance for these students to hone their advertising skills working with international teams on authentic global marketing challenges.

Goal:

The purpose of this opportunity is to:

1. Expand global student connections.

2. Grow international opportunities and partnerships.

3. Prepare our students for the international advertising marketplace.

4. Encourage student comprehension of communication issues by integrating viewpoints from other culturally diverse audiences.

Project and Competition Timing: 

Timing is based on both American and European Spring semester schedules. Example timing is as follows:

a.     University participation commitment (November)

b.     Project introduction to professors (Early December)

c.      Project introduction in the form of a client brief will be given to students (late January, early February)

d.     Student Team assignments (end of January)

e.     Project mentoring will be offered throughout the process both by professor and international mentors (February – April)

f.      Final plan Student team submissions (mid-April)

g.     Top 3 finalists announced (mid-April)

h.     Finalists present to clients either in-person or remote (end of April)

i.       Winner announced (end of April)